Page 144 - Venturaline Catalog 2023

ART SPECIFICATIONS
I. ARTWORK SUBMISSION:
Camera Ready Artwork (spot color or four-color process) may be sent by mail.
Digital Artwork may be submitted via E-Mail, an Upload to our website, or a disk
sent by Mail (3.5 Floppy Disk, CD or DVD). NEVER SEND ORIGINAL FILES OR ORIGINAL
FILM TO THE FACTORY - ONLY SEND COPIES!
II. SUBMITTING CAMERA READY ARTWORK:
A. CAMERA READY ARTWORK - For Spot Printing:
Camera Ready Art is clean, black and white, color separated art supplied on
photographic paper, printed on glossy paper or Laser copies. All camera ready
art must be printed as continuos tone or at a resolution of at least 600 DPI. Laser
prints and copies of 1200 DPI resolution are also acceptable. To avoid delays and
art charges if printed art is supplied, please be sure that the art is CLEAN and
CAMERA READY.
B. CAMERA READY ARTWORK - For Four-Color Process Printing (full color):
Camera Ready Art for full color printing is a full color print wich may be one of the
following.
1. A continuous tone Full Color photograph.
2. A continuous tone Full Color slide, film negative or film positive.
3. A Full Color printed picture such as a postcard, poster, flyer, brochure, etc. If a
printed picture is submitted, it must be printed at 175 (or greater) lines per inch and
it must be larger than the size of the final size of the image to be printed..
III. SUBMITTING DIGITAL ARTWORK FOR SPOT COLOR OR FULL COLOR:
A. PROGRAMS:
Artwork can be accepted from the following programs, (preferred programs are
listed in bold type):
Vector Art programs:
1. Illustrator - saved as illustrator EPS or AI files.
2. Corel Draw - saved as editable EPS or CDR files.
Page Layout Programs:
3. QuarkXPress - page saved as EPS.
4. Pagemaker - Page saved as EPS.
5. Acrobat - saved as a PDF. File must contain: vector art, high resolution.
Raster Art Programs:
6. Photoshop - EPS or TIFF, at 300 dpi resolution (or higher) at 100% of the imprint
size (or larger).
7. Photo Paint - EPS or TIFF, at 300 dpi resolution (or higher) at 100% of the imprint
size (or larger).
Acceptable but not Preferred Programs:
8. MS Power Point
9. MS Word
10. MS Publisher
B. FONTS:
Convert text to paths, curves or outlines (vector art). If this is not possible, or if
changes might have to be made by the factory, send in both screen and printer
files for Type 1 fonts used (postcript fonts) or the ttf files for true type fonts. Be sure to on the computermonitor, the color may look different when converted to CMYK for
list the names of all fonts used.
C. COMPRESSION:
Please use Stuff-it or Zip to compress files.
D. REMOVABLE MEDIA:
if you mail disk to the factory, please use Machintosh or PC CD-ROMs, DVD-R or
DVD+R or USB flash drives. NEVER send original files - ALWAYS SEND A COPY!
Please include the following information with the disk:
1) A printout or proof of the artwork that is on the disk.
2) “Something to match”, for color matching, if available.
3) Your PO #, Company Name, Your Name, the name of the Program Used to
Create the Art.
4) It is also helpful to include a list of the files on the disk and the PMS numbers of
spot clolors used.
Distributed by:
1$421.00
IV. COLOR MATCHING FOR SPOT COLOR IMAGES:
Spot colors can be specified as Pantone PMS colors, as factory standard colors or
by sending “swatches” or “proof prints” for matching.
Submitting previously printed items (such as “proof prints”, ad items, letterhead,
brochures, product labels, etc.) with the camera ready artwork or digital files helps
the factory produce more accurately printed products.
V. COLOR MATCHING FOR FOUR-COLOR PROCESS:
Four-color process printing (full color) is used to reproduce graphics with photo
images. When digital four-color process artwork is submitted, it is important that
“something to match” when printing full color images (four-color process). “Some-
thing to match” may be one of the following (from best to worst).
1) A previously printed piece.
2) A chromalin, match print or other “contact proof”
3) Color Key, Naps, or other overlay proofs.
4) Digital ink-jet proofs.
5) Digital printing press prints.
6) Color laser printer print or inkjet on photo paper print.
The closest “final product” match can be made from a digital file when either items
1 or 2 oabove are provided. If items 3,4 or 5 above are provided, the match will be
close but not exact. Final product matches can vary the most from the original if
only item 6 is provided (laser printer or inkjet printer prints). This is due to the wide
range of colors that can be produced from the same art by different printers.
If “Something to match” is not provided, the factory will produce two “Digital
Printing Press” proofs at no charge. One will be sent for verification and the other
copy will be used by the factory as “something to match”. Factory will proceed with
production using the copy. It is the customer’s responsability to contact customer
serviceimmediatly after receiving the proof if any discrepancy exist. Factory is not
liable for final imprint of products if no proof was requested. The final product may
vary slighty from digital printing press proof, but it will be close. When printed on a
four color printing press, actual prints may vary from “Digital Printing Press” proofs
in the following ways. Very light colors may be slightly darker, very faint detail may
be greater and some colors like light green and light blue may be richer.
VI. FOUR-COLOR PROCESS FROM SCANNED IMAGES:
Digitally created four-color process images should be created in, or converted to,
the CMYK (cyan, magenta, yellow, black) format. Some programs, such as Pho-
toshop, default to RGB (red, green, blue) format and must be converted to CMYK
before they are used for printing. This conversion may result in noticeable changes
in color.
When four-color process artwork is created by scanning artwork, the following
guidelines should be followed:
1) Scan the original continuous tone image in a high-end flat bed or drum scanner.
2) The sacm must be CMYK at 300 DPI resolution (or higher) at actual print size (or
larger).
3) Some scanners only scan in RGB mode. Althrough these scans may look good
printing on a four-color press.
4) Images scanned at a resolution lower than 300 DPI or at a size smaller than
final print size should not be increased in a program. Doing so merely spreads the
original information without adding any color depth or detail and does not improve
image quality.
VII. IMPORTANT POINTS:
•IN ADDITION TO SENDING ARTWORK via email or the web upload, please fax or
mail a purchase order to the factory.
• The quality of the imprint depends upon the quality of artwork supplied!
• OUR DELIVERY SCHEDULE depends on the QUALITY OF THE ARTWORK SUBMITTED.
Production delay may occur if “something to match” for full color or camera ready
artwork is not supplied.
•NEVER send original film or files - ONLY SEND COPIES!
•For spot colors, vector art programs, such as illustrator or Corel Draw are the
best. They provide the best quality and allow images to be resized without loss of
sharpness and detail.
Our Art Department will be happy to offer any assistance you may need with art
preparation.
When submitting artwork always include a PO#.
Email art to: art@venturaline.com
Upload art at: www.venturaline.com